I had been on the fence about replacing my furnace. The equipment was over a decade old, but it was still heating my house when I needed it to. It wasn’t the most efficient, but I also wasn’t paying a fortune to heat my house, so I didn’t see the urgency to have it replaced. The HVAC company always told me that I needed to consider replacing it with something new, but I just couldn’t stomach the price tag. I had the money in my account for a new one, but I hated to spend that much money on one sitting for a piece of equipment that wasn’t even broken. Then, my HVAC company sent me an advertisement about a special they were running. They were offering a 12 month payment plan for all furnaces with 0% interest for one year. All I needed to do was fill out an approval form with the bank and then once I was approved, I could order my furnace. This was exactly what I needed to order my new furnace! I had the money available to pay for the entire furnace upfront, but I didn’t want to spend it all at once. The payment plan would let me gradually make payments without any interest for one year. By the end of the year, I’d have all my payments made and a brand new furnace to enjoy. This was the best situation for me! I’m so glad the HVAC company sent me that advertisement because it was exactly what I needed. I wonder if they knew that’s what it would take to earn my business?